Our Story

Arielle Models SG is a new startup focused on bringing to you Singapore-themed toys and collectibles that are functional, appealing, and accessible to all.

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Founded by a group of passionate collectors who wanted to bring something fresh to the collectibles industry, our team now includes industry professionals, casual collectors, engineers, and everyday enthusiasts -- all united by a shared love for creating meaningful and fun products.

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Whether you're a collector, a family, or a tourist, we hope to have something for you. At Arielle Models SG, we believe everyone should have the chance to own something that represents Singapore. 

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Embedded in our logo are three lines, each with its own significance. These lines represent three values, all with the same pronunciation: xīn.

1. 新 – Not only does this character represent us as a ‘new’ entrant to the industry, it also
stands for (新加坡, Singapore), reflecting our Singaporean roots.
2. 心 – A value that our products will be made with heart.
3. 馨 – A figurative meaning to represent widespread renown and reputation, reflecting our desire to become a reputable brand.

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Arielle Models SG is a brand fully owned and managed by KenShop Pte. Ltd.

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